What Is SEO.
Search engine optimisation is often referred to as “SEO”, it is primary used as a tool to acquire free traffic from the Search Engine Results Page (SERPs), these come from providers such as Google, Bing & Yahoo.
If you have ever paused and thought “How does Google show me what I’m looking for?” the answer may not immediately appear to you. The reality is search engines such as Google use crawlers (nice robots – don’t let the name mislead you) to gather all the information across the entire internet. They then take that data and create an index, once the index has been created it is finally sent through query algorithms which will try and match the data to your query / Google search results.
The algorithm is complex and many factors go into the equation to decide who will be first on the Google results page, these factors include: Domain level features, Keyword usage, User & usage data, Brand affiliations, Page level structures, External linking and Social metrics to name a few.
We utilise our years of experience and understanding of SEO to manage your website to hit all the key areas of the search algorithms, this allows you to steadily progress to the top of the SERPs and benefit from the large sums of organic traffic.