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SEO Kent
In depth keyword research, current competitor analysis and highly targeted content creation - based on the data. We comb through the sites code, covering all markdown to ensure every page hits Googles requirements. Laying the foundations of your website's digital presence, and embeding it throughout the digital landscape.The foundation of our SEO Service
Keyword Analysis
On-Site SEO
Link Building
Understanding how to drive traffic to your website is vital in the technological world we live in, and one of the best ways you can achieve this is with Search Engine Optimisation (SEO). Kent-based companies can now significantly increase website traffic and generate more leads by getting in contact with DIP Digital. As an SEO company in Kent, we are local and want to help your business to grow.
The Best SEO Agency Kent Has To Offer
SEO can be confusing, and many people think the easiest way to get better search results is to pay. Whilst paying for adverts and other marketing tools can be beneficial in advertising your business, if you want to rank highly on a Search Engine Results Page (SERP), SEO is the best tool. In other words, if you want your website to feature on one of the first few pages of Google when a person searches for something connected to your business, you need an SEO specialist in Kent. You can contact our Kent SEO experts who understand exactly how to optimise your website.
Search engines use ‘crawlers’ to gather information from across the internet. The information is then used within an algorithm whenever someone types something into a search engine. The algorithm is very complex and determines which websites will appear at the top of the search. If the search contains something connected to you, an SEO optimised website will be found. If your website is not optimised, you will need to rely on people searching for your business.
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How Your Company Can Benefit From An SEO Expert In Kent
Our experts understand that SEO isn’t just about choosing the right words to place within your website's text. Genuine Search Engine Optimisation is a long-term strategy that combines a range of approaches. As an SEO company in Kent, we are best placed to carry out a competitor analysis to understand the market you want to make an impression in. Our experts will also carry out an SEO audit and keyword research before generating an SEO strategy personalised for your business.
For SEO in Kent, we will then move onto optimising your site. This will include code structure alterations, mark-up language implementation and content editing until we know your site is optimised and ready to be found.
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Service Breakdown
Truthfully, SEO is not about pacifying bots; it is primarily focused on grabbing user-intent with your business offerings. Whether this in the formula of brand awareness, product promotion or refining overall usability. This can be in the technique of a full-on implementation of technical changes to content construction and rewrites to make sure that you are delivering to the highest quality. The technique is a long term strategy which pays high dividends later on in the form of free consistent organic traffic to your website, here is a quick overview of how we achieve this.
First, we conduct an initial SEO audit, whilst confirming your goals. The audit will be based on your on-page SEO, competitor analysis, current and potential keyword focus. Once we have acquired the initial data, we will formulate a long term strategy to lift you to the top of the search results.
Once we have acquired all the data and made a strategy it is time to set the wheels in motion, the first port of call will be the website. On-site SEO will need to be conducted, this involves content editing, markup language implementation and code structure alterations – this is all following our generated strategy. Once the website is fit for purpose we then look to secure external factors.
Now everything is planned and the foundations have been set accordingly it is time to build the strategy’s momentum and root your presence, this is achieved through unique content updates, external linking, social integrations updates and time. Google, unfortunately, will not let you rest on your laurels, essentially we must show Google you are HERE, RELEVANT, GROWING and ready to SERVE customers.
As you are regularly being crawled and related to relevant queries Google will be looking for growth in relevancy for your target keywords. It is then our task to monitor your reports, identify areas of growth as well as negate negative influences. This process happens in parallel with SEO trend changes, algorithm updates and competitor analysis.
Kent SEO Services Will Keep Your Website Optimised
Once we have optimised your website, things don’t end there. Your site will be regularly ‘crawled’ by search engines, and if you optimise your site and then leave it, you will find that you quickly slip down the search engine results. At DIP Digital, we understand how to ensure your site remains up to date and relevant, giving you the best chance of driving organic traffic to your site.
For effective SEO services in Kent, DIP Digital are available to meet all your needs. Get in touch with the best SEO agency Kent has today, we can have a chat about your requirements or provide some advice if you just want a better understanding of SEO. You're always welcome to talk to the local experts from our Kent SEO agency who are ready and waiting to take your call!
Frequently Asked Questions
A lot of the digital marketing jargon can be confusing for people starting to explore the possibilities, we have taken some commonly asked questions to help guide you.
SEO is the process of optimising a website, as well as other external factors, with the end goal of increasing traffic to your website within search engines such as Google, Bing & Yahoo. Not only does this mean increasing your organic position within the search engine results page (SERPs), but it’s also about getting your website to appear for more search terms (keywords).
It is important to know that SEO is a very detailed subject made up of many different areas. SEO works by making a wide range of optimisations of both internal and external factors, which provide what Google’s algorithm is looking for when deciding who ranks in the higher positions of the search engine results page (SERPs) for a specific keyword or keywords. Now, there are hundreds of factors that the algorithm is looking for, some of which it prioritises over others, we refer to these more important factors as having more ‘weight’.
It is important to know that SEO is a very detailed subject made up of many different areas. SEO works by making a wide range of optimisations of both internal and external factors, which provide what Google’s algorithm is looking for when deciding who ranks in the higher positions of the search engine results page (SERPs) for a specific keyword or keywords. Now, there are hundreds of factors that the algorithm is looking for, some of which it prioritises over others, we refer to these more important factors as having more ‘weight’.
Optimising your website for SEO requires an understanding of the SEO fundamentals, as well as a good SEO strategy which you are able to implement. It is important to understand that SEO can be broken up into three parts, on-page SEO, off-page SEO and technical SEO.
On-page SEO refers to optimisation that you can make directly on the pages of your website, these include optimising title tags, meta description, heading tags, alt text, internal links and many more.
Off-page SEO impacts your website but the changes do not happen directly on your website. An example of off-page SEO can be outreach marketing, inbound links, referring domains, social media interactions and much more.
Technical SEO refers to optimisations to the core functionality of your website, these include optimisations to your website structure, site speed, core web vitals, structured data, sitemaps, crawl budget, website security, mobile responsiveness and a lot more.
On-page SEO refers to optimisation that you can make directly on the pages of your website, these include optimising title tags, meta description, heading tags, alt text, internal links and many more.
Off-page SEO impacts your website but the changes do not happen directly on your website. An example of off-page SEO can be outreach marketing, inbound links, referring domains, social media interactions and much more.
Technical SEO refers to optimisations to the core functionality of your website, these include optimisations to your website structure, site speed, core web vitals, structured data, sitemaps, crawl budget, website security, mobile responsiveness and a lot more.
We work to an hourly rate which means that we can work to any monthly budget, giving our clients complete flexibility and whilst delivering a first-class service. Another benefit of working to a very competitive hourly rate is that we can help business of all sizes, whether you are a small local business or a large global brand, we can work to your budget and deliver an SEO service that gets results.
If you require more information about our SEO services, prices, and how we can help your business generate more leads, please contact our online digital marketing agency today. Our friendly staff will be more than happy to provide you with a completely free no-obligation SEO audit of your website, which will inform you of all the areas that need to be improved; this is the first step to building an effective SEO strategy.
If you require more information about our SEO services, prices, and how we can help your business generate more leads, please contact our online digital marketing agency today. Our friendly staff will be more than happy to provide you with a completely free no-obligation SEO audit of your website, which will inform you of all the areas that need to be improved; this is the first step to building an effective SEO strategy.
When referring to keywords in SEO, we are talking about the search queries that users put into search engines such as Google, Bing & Yahoo. Keywords are one of, if not the most important aspects of SEO.
Ensuring that you are targeting effective and revenue-generating keywords is essential. Too often people can waste time targeting keywords that generate traffic but they are not generating the right kind of traffic... traffic that generates leads, or even worse the keywords don’t generate any traffic at all. In order to avoid such a situation, keyword research is required, this is the most important step of any SEO strategy. During the keyword research process, we find and validate keywords that are relevant to your products or services, with a focus on keyword relevance, search volume, competition and where they site in the conversion funnel.
Ensuring that you are targeting effective and revenue-generating keywords is essential. Too often people can waste time targeting keywords that generate traffic but they are not generating the right kind of traffic... traffic that generates leads, or even worse the keywords don’t generate any traffic at all. In order to avoid such a situation, keyword research is required, this is the most important step of any SEO strategy. During the keyword research process, we find and validate keywords that are relevant to your products or services, with a focus on keyword relevance, search volume, competition and where they site in the conversion funnel.
Both key digital marketing activities, SEO and PPC go hand in hand and can support each other really well to increase traffic to your website. We always recommend implementing both if your budget permits, and here are a few reasons why:
- When running PPC alongside SEO within the same agency, there is no longer a fight for budget, allowing both to work hand in hand to support your marketing goal of increasing traffic and leads.
- Where PPC can be extremely expensive for a competitive keyword, SEO is a good alternative. By increasing your rankings for that keyword within organic search results, you can reduce PPC costs and generate a large amount of organic search traffic.
- You can dominate the search engine results page (SERPs) landscape. This can be achieved by having a good organic position on page 1, as well as having a good Google Ads placement on page 1, increasing the chances of a searcher navigating to your website.
- Your website more than likely will rank in position 1 for branded search terms, but in some circumstances you competitors may still be able to appear to above you by using Google Ads. By utilising PPC alongside SEO you can deter and even stop them from doing this via a number of methods.
- The data obtained via a successful PPC campaign can be extremely helpful in supporting your SEO campaign, and even vice versa. PPC data that can help SEO efforts include keywords for keyword research, demographics, Ad copy to optimise title tags and meta descriptions in order to increase Click-Through-Rate (CTR), and much more.
Based on a good SEO strategy and dependant on keyword difficulty and the level of competition, you can expect to see positive increases in rankings after the 1-2 months. Ideally, we aim to see good progress by month 3 and significant progress for your target keywords by month 6.
Please note that there is no exact timeframe for how long it takes to see results from SEO. With SEO you are dependant on Google’s algorithm; how long it takes to pick up changes and then adjust your position based on those changes. There are ways in which we give Google a nudge to get things mover a bit quicker, but please remember that SEO is NOT instant impact marketing, that is where PPC’s value lies.
Please note that there is no exact timeframe for how long it takes to see results from SEO. With SEO you are dependant on Google’s algorithm; how long it takes to pick up changes and then adjust your position based on those changes. There are ways in which we give Google a nudge to get things mover a bit quicker, but please remember that SEO is NOT instant impact marketing, that is where PPC’s value lies.
Real World Local SEO Application
Part of a good SEO strategy is the implementation of a good content marketing strategy, you can use this to support local SEO efforts and increase additional leads in other towns that you service. A good example of this technique in action are geo-pages such as the ones we use below, they delivery hundreds of leads for us each year.
Fancy a different flavour?
We deploy multiple techniques to help you dominate the digital space, check our some of our other services.
PPC Management
Quickly acquire customers with purchasing intent, our PPC campaigns will give you leads instantly.
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Website Design
Fully customised websites, designed to your unique requirements using the latest technologies.
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